Design thinking, service design, co-design and a growing list of allied and interconnected terms and practices are currently very popular in numerous industries, the public sector and within education. To cater for this, there is an ever-growing industry that offers these services.

Professional practice

I have worked as a professional designer for over twenty years. In a world where design practices are increasingly being applied to problem solving, organisational effectiveness, as well as research, I believe that a professional industry-informed approach is critical. During my career, I have been involved in numerous design and communication projects; for print, interaction and online, as well as advising, developing and managing creative process facilitation. I have developed and taught courses and workshops for in-house communications teams, including design thinking, branding principles and publishing workflow processes. I have collaborated with writers, developers, project managers and other stakeholders to produce various creative solutions. I have also worked in collaboration with diverse groups, to discuss, plan and implement organisational communications strategies.

Education background

My professional experience is backed up by an extensive formal design education. I have a PhD in Design from the school of Media and Communication at RMIT University in Melbourne. My industry-focussed research investigated everyday professional relationships between designers and stakeholders, using design thinking practices. This resulted in the development of a unique methodology, which has professional practice applications for employee–stakeholder relations.

I also hold a professional practice focussed Masters degree in Design from Central St Martins, in London. My research in that course investigated the creative processes of traditional print communication, alongside online and interactive design communication practices. I have another Masters degree in Public Art from RMIT University, as well as a post-graduate diploma in Print and Publishing from the London College of Communication.

By drawing on innovative research practices, alongside my established industry practice, I look forward to working with like-minded and forward-thinking organisations. Please feel free to contact me here.

    I carry out consultancy work through my company Astound Creative.